SEO Scope of Work


SEO Goals For Scope of Work:

  1. To Improve website visibility on Google Search to improve traffic
  2. To Improve website optimization
  3. To Improve conversions to your website
  4. To Appear in Top 10 rankings on Google search in your Country
  5. To Facilitate for generating leads from natural search traffic
  6. To Drive an increased volume of visitors
  7. To build sustainable long-term natural search rankings
  8. To Maximize natural search brand visibility
  9. To Improve Social Marketing Optimization
  10. To provide Organic Traffic and keep upyour website in Top Positions

Online Challenges that SEO can Address:

  1. Am I in a niche market or a highly competitive market and what that means?
  2. Competitiveness of keywords and real expectations of getting top/first page results?
  3. Lack of rankings on search engines, where you are at and where can you go?
  4. Un-optimized page titles, tags and copy, what is your current SEO situation?
  5. Low link popularity, no page rank, how to build back links?
  6. Is Web Site Design up to the standard of future technology?
  7. Technical issues surrounding website coding, excessive use of java or frames, lack of CSS and use of tables?
  8. Mobile Web compatibility and Social Marketing Optimization?
  9. Secured or how Security algorithm works?
  10. Whether my Competitors are ahead of me in search keywords of my Clients?

Solutions you should Expect to be Done by SEO:

  1. Perform an initial site audit to understand the issues the site is facing
  2. Perform a competitive website study and work out a unique search engine optimization and placement strategy to achieve top rankings for the web site
  3. Extensively research keyword phrases, and identify and analyse popular keywords for your website that are most relevant to your specific market demographics that could drive targeted traffic
  4. Review the site’s pages and decided which ones are best for SEO
  5. Work with you to choose which keyword phrases belong on which pages of your site based upon what you know about your product, service or brand
  6. Make site architecture recommendations to ensure that the most important pages of the site would receive the internal link popularity they deserved
  7. Optimize the content of your website in a manner that make it keyword rich as well as easy-to-understand – descriptive language that speaks to your target audience
  8. Optimize each page’s Title and Meta description, Header tags for your targeted keyword phrases, each page will be different specific to the keywords targeted.
  9. Set up Google Analytics and started tracking traffic and conversions on your website
  10. To get maximize clicks on search keywords so by which you get enhanced Business

On-Page Work

Objective Objective Description Updated Period
Meta Title Website with Title will be made as per target Keywords on every Page Quarterly
Meta Description Website with Description which comes out in Google Search will be Set Quarterly
W3C Compatibility Website will be tested with W3C Compatibility and make Website Robust Monthly
Internal Links All Internal Links are checked and if any Broken Links will be corrected Weekly
Keyword Selection Select the most Prefered keyword by analysis and working on it Yearly
H1 Tags All H1, H2 & other Tags for page by page will be analyzed and captivized Monthly
Title Tags All Title Tags with Meta Keywords will be positioned for better visibility Monthly
Alt Tags All Images will be optimized and make every Image with Alt & Descriptions Monthly
Keyword Placement Selected Keywords are placed among the website as landing page and inside content Monthly
Google Tools Setup Google Analytics, Google Webmaster & Google My Business will be configured and maintained Yearly
Unique Content Contents will be made and positioned inside website Monthly
Robots Generated and updated within Website Monthly
Sitemap Generated and updated within Website Monthly
Blog Creation Related Blogs will be Created and updated in Website Monthly
Post Creation Related Post will be Created and updated in Website Monthly
Portfolio Creation Related Portfolio will be Created and updated in Website Yearly
Page Creation Related Page will be Created and updated in Website Yearly

Off-Page Work

Objective Objective Description Updated Period
Ad Post Promotions Ads will be created and Promoted Daily
Ad Postings Ads will be Posted in various Banner Ad & Text Ad sites Weekly
Alexa Traffic Tracking Monitor Alexa Ranking Daily
Article Submission Article will be submitted in various leading High Domain Authority Websites Daily
Backlinks Generating Backlinks from Top Reputed Sites Daily
Blog Writing Blog Writing as per Target Blog content Keyword Limit Daily
Brand Promotions As a Brand promotion, creating a holistic approach on Branding sites Weekly
Classified Ads Classified Ads will be posted on leading Ad sites Weekly
Directory Submission Submitting our directories in High Page Rank Websites Daily
Forum Participation Forums will be created and answered focusing on Backlinks Weekly
Image Postings Various Image of ours will be posted on Google images and other image focused sites Daily
Local Listings Local listings as Biz will be promoted across Geographical area of Focus Weekly
Online Press Release PR Activities will be done with our articles and exact focusing our Biz Areas Daily
PDF Submission Our Blogs and Articles will be submitted as PDF to Documentation Websites Weekly
Ping Submission Various pinging sites will be approached from IP addresses toward focusing on our site Daily
PPT Submission Power point in small versions will be created and posted in Presentation Websites Weekly
Profile Posting Profiles of our Biz Area will be posted and promoted Daily
RSS Feed Submission Daily updates of our site will be linked to various other website on RSS methods Daily
Social Book Marking Image and URL are been submitted toward social sites focusing on target audience Daily
Social Media Optimization 15 Social media will be created and optimized Monthly
Video Promotions Videos will be created on frames along with submission and promotions will be made Daily


Objective Objective Description Updated Period
Keyword Position Weekly Reports will be provided with Keyword status along with Screen snapshot from Google India Weekly

SEO Work Detailed - Setup

Number of Key Phrases Optimized Detailed SEO Strategy & Plan
Preliminary SEO Check Initial Site Analysis Report
Keyword Analysis Report Competitor Analysis Report
Google Webmaster Setup and Configuration Robots.txt Code Setup
Sitemap Creation HTML and XML Google Analysis Setup and Configurar

ON-Page Optimization

Home Page Optimization Optimizing Pages
Body Text Optimization Anchor Tag Optimization
Title Tag Optimization Meta Tag Optimization
Image Optimization Heading Tag Optimization
W3C Compliance Content Optimization
URL Optimization Internet Linking
Sitemap Implementation Robust.txt Implementation
Optimize your keyword Density

Local SEO Website Optimization

Search Engine Submission No Follow Link Check
Directory Submission Niche Business Directories

Social Media Marketing

Social Media Optimization GEO - Social Targetting Research
Strategically presence on top social media websites Up to 10 Social Media Targeting

Twitter, Facebook, LinkedIn & Other Social Medias...


Facebook Profile Avatar Design Facebook Timeline Design
Facebook Apps Integration Facebook Page Likes & Fans
Facebook Fan Page Creation Facebook Regular Updates


Twitter Page Creation Regular Updates
Twitter Background Design Twitter Followers
Twitter List Management Twitter Engagements

Google +

Google+ Page Creation Regular Updates
Google Circle Adding Google Users Engagements


Linked In Account (Personal Profile) Profile Keyword Optimization
Linkedin Company Page Creation Regular Updates

Video Optimization with YouTube

You Tube Channel Creation You Tube Background Design
Video Submission Video Creation & Optimization
Guaranteed Views Access to Premium Social Apps

Website Usability & Conversion Optimization

Latest Online Marketing Trend Updation Website Design Consultation
Landing Page Analyzing Enquiry Pages Review & Suggestion
Branding Development Consultation Social Reputation Monitoring
Google Penalty Link Removal

Report Status

Search Engine Ranking Reports Website Design Consultation
Social Media Report Monthly Work status reports (Detailed)
Weekly Report SEO SUPPORT
Chat support(Gtalk,Skype,Etc) Email Support

SEO Search Engine Optimization

Whenever you enter a query in a search engine and hit ‘enter’ you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).

SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.

This SEO tutorial covers all the necessary information you need to know about Search Engine Optimization – what is it, how does it work and differences in the ranking criteria of major search engines. 1. How Search Engines Work

The first basic truth you need to know to learn SEO is that search engines are not humans. While this might be obvious for everybody, the differences between how humans and search engines view web pages aren’t. Unlike humans, search engines are text-driven. Although technology advances rapidly, search engines are far from intelligent creatures that can feel the beauty of a cool design or enjoy the sounds and movement in movies. Instead, search engines crawl the Web, looking at particular site items (mainly text) to get an idea what a site is about. This brief explanation is not the most precise because as we will see next, search engines perform several activities in order to deliver search results – crawling, indexing, processing, calculating relevancy, and retrieving.

First, search engines crawl the Web to see what is there. This task is performed by a piece of software, called a crawler or a spider (or Googlebot, as is the case with Google). Spiders follow links from one page to another and index everything they find on their way. Having in mind the number of pages on the Web (over 20 billion), it is impossible for a spider to visit a site daily just to see if a new page has appeared or if an existing page has been modified, sometimes crawlers may not end up visiting your site for a month or two. What you can do is to check what a crawler sees from your site. As already mentioned, crawlers are not humans and they do not see images, Flash movies, JavaScript, frames, password-protected pages and directories, so if you have tons of these on your site, you’d better run the Spider Simulator below to see if these goodies are viewable by the spider. If they are not viewable, they will not be spidered, not indexed, not processed, etc. – in a word they will be non-existent for search engines.

After a page is crawled, the next step is to index its content. The indexed page is stored in a giant database, from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords. For a human it will not be possible to process such amounts of information but generally search engines deal just fine with this task. Sometimes they might not get the meaning of a page right but if you help them by optimizing it, it will be easier for them to classify your pages correctly and for you – to get higher rankings.
When a search request comes, the search engine processes it – i.e. it compares the search string in the search request with the indexed pages in the database. Since it is likely that more than one page (practically it is millions of pages) contains the search string, the search engine starts calculating the relevancy of each of the pages in its index with the search string.

There are various algorithms to calculate relevancy. Each of these algorithms has different relative weights for common factors like keyword density, links, or metatags. That is why different search engines give different search results pages for the same search string. What is more, it is a known fact that all major search engines, like Yahoo!, Google, Bing, etc. periodically change their algorithms and if you want to keep at the top, you also need to adapt your pages to the latest changes. This is one reason (the other is your competitors) to devote permanent efforts to SEO, if you’d like to be at the top.

The last step in search engines’ activity is retrieving the results. Basically, it is nothing more than simply displaying them in the browser – i.e. the endless pages of search results that are sorted from the most relevant to the least relevant sites. 2. Differences Between the Major Search Engines  Although the basic principle of operation of all search engines is the same, the minor differences between them lead to major changes in results relevancy. For different search engines different factors are important. There were times, when SEO experts joked that the algorithms of Bing are intentionally made just the opposite of those of Google. While this might have a grain of truth, it is a matter a fact that the major search engines like different stuff and if you plan to conquer more than one of them, you need to optimize carefully.

There are many examples of the differences between search engines. For instance, for Yahoo! and Bing, on-page keyword factors are of primary importance, while for Google links are very, very important. Also, for Google sites are like wine – the older, the better, while Yahoo! generally has no expressed preference towards sites and domains with tradition (i.e. older ones). Thus you might need more time till your site gets mature to be admitted to the top in Google, than in Yahoo!.

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